Ice Cream Brand Tempts Resolution-Keepers with $5K Endorsement Deal

In 2024, eating ice cream might really help you achieve your New Year’s resolution. Halo Top launched a new program and sponsorship arrangement for everyone with a goal-based resolution this year.

The brand of high-protein, low-calorie ice cream declared that it is now taking applications to become a Halo Top Athlete.

According to the brand, ten fortunate athletes will each receive $5,000, exclusive merchandise, and a series of one-on-one coaching sessions to assist them in reaching their objectives. They will also receive a talent manager and an abundance of Halo Top ice cream.

The endorsement contract encourages applications through the corporate website until January 20th and serves as a reward for sticking to your New Year’s commitments.

Applicants must be at least eighteen years old, reside in the United States, and have a goal to be considered.

Ice Cream Brand Tempts Resolution-Keepers with $5K Endorsement Deal (1)

Halo Top Athletes that are chosen will have to provide a 30-second video post every week for eight weeks. While enjoying ice cream, they must inform the audience of their progress toward their objective.

Fans of the low-calorie ice cream brand can see the videos on the company’s website.

The athletes signed with Halo Top will start working for the company on February 20th, which is known as “signing day.” Mid-April marks the conclusion of the challenge.

According to the brand, applicants must apply with a photo of themselves and a 30-second video that explains their purpose and why it matters to them.

Candidates will be evaluated based on their ability to tell a compelling tale, their capacity to achieve the goal, their originality, their achievability, and, of course, their passion for Halo Top ice cream.

In a news release, Ryan Roznowski, director of brand marketing at Halo Top, stated that the company wants to assist people in maintaining their New Year’s resolutions.

“It’s pretty easy to get discouraged by New Year’s resolutions when they are too rigid or limiting,” he stated.

“But when there is a way to progress on our wellness journeys without having to cut out the things we love — like ice cream — sticking to New Year’s resolutions is something we can all pull off.”

Founded in 2011, Halo Top is a national brand of ice cream that has less than 300 calories in some of its most popular pints.

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