Fenty Beauty: Rihanna’s new beauty line and inclusivity
On Sept. 8, Rihanna’s new beauty line, Fenty Beauty, was released in Sephora stores nationwide. This impressive makeup line is composed of 40 foundation shades, and those shades are meant to include all skin types. By far, Rihanna has come up with the most inclusive makeup line yet.
Rihanna is well- known as a singer/ fashion icon, but she is also an impressive philanthropist. In February, Rihanna was named Harvard University’s “Humanitarian of the Year” by the Harvard Foundation. She has been known as championing rights for people of color and has worked significantly to help those from her home country, Barbados.
This latest endeavor of Rihanna’s is to make makeup for all people. Rihanna says, “Fenty Beauty was created for everyone: for women of all shades, personalities, attitudes, cultures, and races. I wanted everyone to feel included. That’s the real reason I made this line.” With the 40 impressive shades, it isn’t hard to say Rihanna has done her best to do this.
Along with the foundations, Fenty Beauty also released highlighters, primers, and a universal lip gloss along with various tools and products.
From her makeup to her choice of models, Rihanna has strived to choose what and who she believes will best represent her. Among those models Rihanna has chosen Duckie Thot, Halima Aden, and Slick Woods.
Nyadak “Duckie” Thot rose to fame when she appeared as a contestant on Australia’s Next Top Model. She went viral on instagram after speaking out about the challenges of working with natural hair in the fashion world.
On the show, Duckie said, “I remember on [Australia’s Top Model] on one of the episodes I had to cornrow my own hair. I was extremely upset and embarrassed that they ‘didn’t know how’ to cornrow my natural hair when at the end of the day that’s their job.” Duckie also expressed the difficulty in having makeup artists come unprepared to do makeup for black women and trying to change those challenges in the fashion world.
Halima Aden, like Rihanna, wants to change the fashion world. Halima has worked in New York and Milan, and she is most notable for wearing a hijab. She has made headlines as the first hijab-wearing high- fashion model on major runways in New York and Milan.
Halima says, “I want girls to be able to flip through a magazine and see someone who looks like them, so why would I take my hijab off?” Her rising fame indicates that for now the fashion industry doesn’t want her to take it off. Halima says though that no matter what she will be true to herself.
The face of Fenty, Slick Woods, is considered a controversial model throughout the fashionindustry. Why, you might ask? Woods has a penchant for weed, a shaved head, and a slew of tattoos that go along with her wild personality. Woods has truly come up from the bottom.
Two years ago Woods was living in a traphouse in L.A., making a living through credit-card crime. Now Woods works for some of the greatest fashion icons in the world. Woods sticks out due to her rebel attitude, but always holds true to herself, even at the expense of some jobs.
Rihanna’s new beauty line is a revolutionary and game-changing tool. From her choice in models to her inclusive foundations, Rihanna is trying to help women of color and make makeup accessible to all women.