Payment plans for concert tickets
The other day, I was looking on the calendar in order to see whether or not there were any interesting concerts or events that I would be interested in working while home over winter break. Sure enough, there was event called Snowglobe that caught my interest. Snowglobe is a three-day music festival that takes place in South Lake Tahoe from December 29 through the 31 and just looks incredible. Looking through the pictures, it was a very unique festival as it is primarily an outdoor festival, which means that everyone would be singing, dancing and having a good time in the snow and fresh mountain air at this festival.
As I was scrolling through the other tabs on the website, I saw the cost of tickets. While it is not uncommon for a festival of this size to charge $200 plus for a three-day ticket, I saw something there for the first time. There are now festivals offering payment programs in order for patrons to afford tickets to shows and festivals. After a little more snooping around on the websites of other large musical festivals that I had heard of, I saw that this idea of payment programs for tickets was fairly popular. After a decent amount of reflection, I came to the decision that I have very uncertain feelings about a practice such as this.
In recent years, everyone has noticed the rise in the cost of attending all sorts of forms of entertainment, whether it is concerts, festivals, trade shows, sporting events and much more, ticket prices seem to continuously creep up and catch many people by surprise when it comes time to actually purchase tickets to a show they really want to see. It is not a total surprise that event promoters are utilizing such a tactic as payment programs, because for them, it means that more people will buy tickets as more patrons will see it as affordable. So for them, it is great: increased traffic and sales, greater profit and increased attendance ultimately means that an event could draw larger crowds in the future.
While incorporating payment programs does allow more people to go to these events, as customers do not have to drop large sums of money at one time and can instead pay it off over a couple months. I think that pricing tickets to such festivals and events turns them into elitist and exclusive events where the majority of patrons fit the same demographic bill. I guess the reason why I have some many feelings regarding payment programs is because it signifies that the entertainment industry is just taking another step closer to becoming a commodity that fewer and fewer people are able to access. I am a firm believer that the arts are something that should unite individuals and foster a sense of inclusiveness and community, not elitism and prestige.